Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.

Since we know ourselves so well, we unconsciously try to relate everything we see to ourselves. Obviously, we do that with other human faces, but also with when there are no human features involved. Only the recognition of our body’s proportions in a design is enough for us to perceive the design as being familiar and harmonic.

This is the reasoning behind headless mannequins. We subconsciously take what is on display and substitute ourselves for the mannequin due to the lack of ‘human’ in the image.
So faces add a human touch to your website – they help you trigger your emotions, which make them a powerful design element. Here are 10 effects human faces can have on your visitors.

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    Understanding COSC Accreditation and Its Importance in Watchmaking
    COSC Accreditation and its Demanding Criteria
    Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the official Swiss testing agency that verifies the accuracy and accuracy of wristwatches. COSC certification is a sign of excellent craftsmanship and dependability in timekeeping. Not all watch brands pursue COSC accreditation, such as Hublot, which instead follows to its own strict standards with mechanisms like the UNICO, reaching equivalent accuracy.

    The Science of Exact Chronometry
    The central mechanism of a mechanical timepiece involves the spring, which provides power as it loosens. This system, however, can be susceptible to environmental elements that may impact its accuracy. COSC-certified mechanisms undergo rigorous testing—over 15 days in various conditions (five positions, three temperatures)—to ensure their resilience and reliability. The tests measure:

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    Why COSC Certification Matters
    For watch enthusiasts and connoisseurs, a COSC-accredited watch isn’t just a item of technology but a proof to enduring excellence and precision. It symbolizes a timepiece that:

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    Popular Chronometer Brands
    Several renowned brands prioritize COSC certification for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Record and Spirit, which highlight COSC-certified movements equipped with advanced substances like silicone balance suspensions to enhance durability and efficiency.

    Historic Context and the Evolution of Chronometers
    The notion of the chronometer dates back to the need for precise chronometry for navigational at sea, highlighted by John Harrison’s work in the 18th cent. Since the official establishment of Controle Officiel Suisse des Chronometres in 1973, the accreditation has become a yardstick for evaluating the precision of high-end timepieces, continuing a legacy of excellence in horology.

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